#3 Screenland magazine cover, January 1923

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#3 Screenland magazine cover, January 1923

Bold lettering and a warm orange border announce **Screenland** with the promise “Made Where the Movies are Made!”—a slogan that says as much about 1920s Hollywood marketing as it does about the magazine itself. The January 1923 cover, priced at 25 cents, leans hard into the era’s fascination with glamour, selling readers the idea that the film capital’s allure could be held in their hands at the newsstand.

At the center, a painted “close-up” places a stylish blonde figure in a sleek black dress and stockings against a richly colored lounge of blues and greens, her pose both relaxed and knowingly theatrical. She cradles a small doll dressed like a traditional Japanese figure, a detail that speaks to the period’s taste for exoticized props and studio-set décor, as well as the way cover art often blended fashion illustration with cinematic fantasy rather than straightforward portraiture.

Beneath the artwork, a provocative line—“In This Issue—What’s Wrong With Our Hollywood Women?”—hints at the magazine’s mix of star worship, moral debate, and behind-the-scenes gossip that fueled screen culture in the silent era. For collectors of vintage magazine covers and early Hollywood ephemera, this Screenland January 1923 cover offers a vivid snapshot of how film fan magazines packaged glamour, controversy, and spectacle into a single, unforgettable front page.