#1 Jane Pickens leads 9,000 Macy’s employees in ‘Jingle Bells’ during a giant rally designed to whip up the fever of salesmanship for the 1948 Christmas rush.

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#1 Jane Pickens leads 9,000 Macy’s employees in ‘Jingle Bells’ during a giant rally designed to whip up the fever of salesmanship for the 1948 Christmas rush.

Before Black Friday: Fascinating Vintage photos show the Biggest Holiday Shopping Season at Macy’s in 1948

#1 Jane Pickens leads 9,000 Macy’s employees in ‘Jingle Bells’ during a giant rally designed to whip up the fever of salesmanship for the 1948 Christmas rush.

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