#10 Transition to jolly Bibendum in posters, 1970s: “I’m Clinging in the Rain,” 1975; “Switch to Michelin,” 1978.

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Transition to jolly Bibendum in posters, 1970s: “I’m Clinging in the Rain,” 1975; “Switch to Michelin,” 1978.

The Original Michelin Man of Michelin Tires in Chilling Vintage Advertising Photos

#10 Transition to jolly Bibendum in posters, 1970s: “I’m Clinging in the Rain,” 1975; “Switch to Michelin,” 1978.

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