Bold color and a touch of humor define this poster by V. Riel, likely produced sometime between 1950 and 1970. A wide-eyed fly hovers against a flat green field, its striped body and translucent wings rendered in a graphic, almost cartoon-like style. Below, a neatly covered dish anchors the composition, leaving plenty of open space that makes the message feel immediate and easy to read from a distance.
The Dutch text at the bottom—“…en alles wat er over is: bedekt het goed, en houdt het fris”—reads like practical advice, urging viewers to cover leftovers well and keep them fresh. That pairing of an exaggerated insect with a simple kitchen scene suggests a public-minded reminder about cleanliness, food storage, and everyday hygiene. Design-wise, the limited palette, heavy outlines, and playful character work place it firmly in mid-century poster art, when clear visuals and quick comprehension were essential.
For collectors and readers interested in vintage graphic design, this V. Riel artwork offers a compact lesson in how mid-20th-century posters blended instruction with entertainment. The fly becomes both a visual hook and a gentle warning, while the covered dish points toward domestic routines and shared standards of care. As a WordPress feature image or archival entry, it’s an eye-catching example of historical poster design that speaks to food safety and home life without needing a single photograph.